SINGAPORE’S ASEAN 2018 CHAIRMANSHIP PROJECT

This year Singapore is honoured to take on the Chairmanship of ASEAN. As the country extends a very warm welcome to all friends, colleagues and delegates, Binary Style is humbled to play a part albeit a small one in this significant event.

Together with the Ministry of Trade of Industry  Singapore (MTI), we created our very first necktie and long scarf collection to complement  Singapore’s liaison officers’ attire at ASEAN 2018 related events.

The good people of MTI selected several design themes from our existing catalog based on their potentials to be a positive conversation-starter piece. Our task was to adapt these themes into necktie and long scarves designs that go hand in hand with our existing square scarves with the same themes (to be worn by the female officers)

The selected themes for the neckties feature the iconic Samsui ladies, traditional childhood games of Singapore, Tiong Bahru estate and Singapore River with the bumboats .  For the hijab-wearing female officers we created two long scarves design with the last two themes.

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