Our Story

binary logo

 

Founded: Singapore

Year: 2015

Our products: Original design square scarves with Singapore stories

Our founders:

Santhi and Sari March 2016 02 800x800pxThe brains behind the brand are the bespectacled twin sisters, Santhi and Sari Tunas. The twins are both trained as architects.

Hailed originally from Indonesia, the twins have lived in many different countries in Europe and were once involved in a Euro-funded archeological project in a remote dusty Mesopotamian village before finally relocated to sunny Singapore. Santhi has made Singapore home for the past 14 years and Sari- for 4 years.

With (two pairs of) great eyes for details, each twin is their other half’s toughest critic and number one supporter.  Santhi, the older between the two (of five minutes), is running the business now.  Sari who is currently working in a think tank – supporting her other half with sisterly creative and strategic advice.

Our story

Brand concept

The concept of the brand is to create wearable products that are unique and meaningful. Binary Style seeks to create scarves with a story, conversation-starter pieces that are not only beautiful but are also comfortable to wear and are well-made. Something that people are proud to wear and also proud to give.

Binary Style debut and core collection is The Singapore Stories. The collection is a tribute to the twins’ current and beloved tropical home, Singapore. The scarves capture richness of life, nature, ubiquitous scenes, architecture and heritage of Singapore. Tiong Bahru, Bukit Timah forest, Botanic Gardens are to name among many others of their local design inspirations.

Unique, catchy and timeless scarvesBinary rolled scarves

Since the initial launch, Binary Style’s square scarves have been gaining popularity among locals and expats. Being square in shape, the scarves do not only serve as timeless accessory but they are also highly versatile fashion items. They can be worn in many ways; around the neck, as a top, as sarong or even as a headwear or turban. The scarves easily jazz up any outfit with their vibrant colors.

 

 

Not just another scarfPackagingPic

Due to unique Singapore inspired design, the scarves are also popular as gifts.

Binary Style scarves are not just another scarf, it is a scarf with a story and it is a beautiful gift.

Gift giving is important and the twins recognize that so they seek to create a memorable experience for the recipients and the givers. Every recipient is special and it is a privilege to be able to share the (Singapore) story to each one of them and present it nicely.  Each scarf comes in  an elegant envelope that is embossed with easily recognizable Binary Style logo and with a story card. The packaging is not only stylish but also designed to be a flat packaging thus giving ease to givers should they need to travel with it or they need to ship it over.

Binary Style scarves is a proudly DESIGNED IN SINGAPORE products

Read what others say about us.

Need more information? No problem, email us to access our media resources page to download our brand assets, founder photos, and other materials for press and marketing purposes.

 

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